Shawfloors.com makeover: Bolder graphics, new online tools

With a greater focus on eye-popping interfaces designed to resonate with women, Shaw Industries has re-launched its website at www.shawfloors.com. The result of in-depth consumer interviews and gender research, the redesigned site uses a brighter, crisper graphic interface aimed at drawing female consumers, the company said. Highlights of the approach include bolder room scenes and interactive room visualization tools available at the click of a mouse button.

According to Scott Sandlin, Shaw vp marketing, the site makeover came after listening to the suggestions of consumers and dealers. "We understand that shopping for flooring can be intimidating to many consumers," he acknowledged. "With that in mind, the redesigned shawfloors.com provides consumers with the information they need to select a product that will provide the basis for their home's design."