Vinyl Survey Identifies Top Sellers and Key Dealer Concerns

Our findings on vinyl floor sales are based on responses from a representative cross-section of the dealer/contractor segment of NFT's subscriber base. The study was designed and conducted by the market research staff of Business News Publishing Co., in conjunction with the editorial staff of NFT. A sample of 1,500 active qualified floor covering dealers/contractors was selected on an Nth name basis from the domestic circulation list of NFT subscribers. All told, the study garnered a 22% response rate.

Our survey participants also identified their second best-selling vinyl floor covering brands. The results are as follows: 29% cited Armstrong as their second-best seller; 21% named Mannington; 21% Congoleum; 13% Tarkett; 9% Domco; 2% Azrock; 1% Metroflor; 1% Nafco; and others -- including Amtico, Johnsonite, Karndean, Lonseal and Forbo -- were named No. 2 sellers by 3% of respondents.