B2B Study Part II: Technically speaking, retailers are only scratching the surface

It would be hard to find a retailer in the floor covering business who still has not gotten around to installing some type of computer system. Desktop and laptop computers now have a ubiquitous presence in retail offices and showrooms. This is a definite departure from just a few years ago for a large number of retailers.

In this, the second part of the exclusive B2B study conducted jointly by World Floor Covering Association and National Floor Trends, we focus on some of the nuts and bolts issues involved the flooring industry's approach to communications technology: How the technology is applied in the real world, what software applications are most commonly used, tech support issues and, of course, the amount of money spent last year on tech systems.