Mohawk representatives are set to hit the road for 35 regional dealer meetings. Beginning in December with events in Florida and moving across the nation through February, this year's regional show schedule marks the third year Mohawk has hosted local events to educate dealers and promote its products. The undertaking, "Across The Nation - National Product Tour 2006," is designed to accommodate dealer needs in each Mohawk distribution region. The events will include single city, multi-day events as well as traveling shows that will cover specific areas in a single day.

"Clearly, our dealers prefer the regional show approach," said Mohawk's senior vp of marketing, Ed Williams. "They get to work with their reps and they get more personal attention. They can have one-on-one time with the Mohawk senior management in attendance. And because of this, their stores are getting better programs for the coming year.

"For lines like hardwood and ceramic, it's critical to work on a regional-if not a local-basis," Williams continued. "Our regional meetings allow dealers to plan their programs on this level, and plus have more time for truly evaluating how our new products will fit into their stores' merchandise mix."

Mohawk is encouraging dealers to contact their rep for more information about the regional meeting schedule.