"Clearly, our dealers prefer the regional show approach," said Mohawk's senior vp of marketing, Ed Williams. "They get to work with their reps and they get more personal attention. They can have one-on-one time with the Mohawk senior management in attendance. And because of this, their stores are getting better programs for the coming year.
"For lines like hardwood and ceramic, it's critical to work on a regional-if not a local-basis," Williams continued. "Our regional meetings allow dealers to plan their programs on this level, and plus have more time for truly evaluating how our new products will fit into their stores' merchandise mix."
Mohawk is encouraging dealers to contact their rep for more information about the regional meeting schedule.