Trump and Veranda magazine worked together to produce a designer showhouse in the penthouse called New York's Best; the finest designers in New York were chosen to decorate each of the rooms. New York's Best was then opened to the public, with ticket sales benefiting the Alzheimer's Association; thousands of guests saw the penthouse during tours and special events held there. The penthouse was also photographed and featured in the September-October 2005 issue of Veranda.
"The Trump Organization stands for innovation and elegance, and Veranda's penthouse fits seamlessly into that vision," Donald Trump said. "I'm delighted to host New York's Best at Trump Park Avenue, one of New York City's most desirable and best-loved properties."