Case Study: Trump Park Ave., New York City
Trump and Veranda magazine worked together to produce a designer showhouse in the penthouse called New York's Best; the finest designers in New York were chosen to decorate each of the rooms. New York's Best was then opened to the public, with ticket sales benefiting the Alzheimer's Association; thousands of guests saw the penthouse during tours and special events held there. The penthouse was also photographed and featured in the September-October 2005 issue of Veranda.
"The Trump Organization stands for innovation and elegance, and Veranda's penthouse fits seamlessly into that vision," Donald Trump said. "I'm delighted to host New York's Best at Trump Park Avenue, one of New York City's most desirable and best-loved properties."
Richard Mishaan, one of New York's leading interior designers, was selected to design the penthouse Media Room, and he chose Anderson's handcrafted Appalachian Piazza Walnut in Setting Sun to compliment his design, which included a bar and mini-kitchen. "The patina of the hand-distressed walnut flooring gave me an ideal accent to the rich hues of my new zebra wood furniture. It is this warm, yet contemporary mix of wood tones that makes my entertainment room so inviting," Mishaan said.
"We were proud to have one of our handcrafted hardwood floors chosen for such a prestigious and worthwhile project ~ one that benefited research into a cure for Alzheimer's," said Don Finkell, Anderson President and CEO.
Reaction to the Media Room floor was overwhelmingly favorable; one visitor was so impressed that he purchased 4000 square feet of Piazza in Walnut Setting Sun for installation in an upscale renovation in West Palm Beach.