search
cart
facebook twitter linkedin youtube
  • Sign In
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues

Flooring Manufacturers Tap New Opportunity through Product Cross Merchandising

By Lissa Wyman

"If you buy a wood or laminate floor, you've got to put a rug on the darn thing," said Bob Shaw, president of Shaw Industries. "It's about time we recognized that and showed the two products together." No doubt that's why, during the recent Surfaces 2001 exposition, Shaw Rugs and Shaw hard-surface products were shown in the same display area.

Shaw said the company will become more deeply involved in related flooring and decorative home products this year. "We will be expanding through acquisition, and I think you will be surprised at the new developments and directions we will take," Shaw promised.

Privacy Policy
Manage My Account
  • Online Registration
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Georgia Sea Turtle Center rehabilitation and research facility
    Sponsored byMohawk

    How Mohawk's SolidTechR is Transforming Conservation and Commerce

  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

Unilin Logo.jpg

Matthew Oliver Joins Unilin Technologies as Sales Director North America

NWFA Michael Martin interview.jpg

Peachey Hardwood Flooring Appoints Industry Leader Michael Martin as Vice President, Sales & Marketing

commercial flooring projects

The Discipline of Market Leaders at Starnet Worldwide


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Products Driving Growth

Which product category is driving your highest growth?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing