Witex to launch Laura Ashley flooring
The company expects to launch the Laura Ashley flooring in retail stores by summer.
Rights were secured through Laura Ashley's licensee USFloors for Witex to manufacture laminate, wood and ceramic flooring products under the Laura Ashley brand.
Although Witex is the exclusive manufacturer of the entire collection, the Laura Ashley brand will be merchandised and promoted as its own independent line at retail, separate and distinct from the Witex brand.
According to the company, the new flooring line is manufactured to Witex proprietary specifications with styling and color direction from Laura Ashley. The line will feature Witex technologies such as glueless, locking installation and sound protection.
Witex will provide technical and consumer support. Warranties on the Laura Ashley line will be comparable to Witex premium products -- up to 30 years, depending on the product.
For more information, call Witex at (800) 948-3987 or visit the company’s website at www.witexusa.com.