‘Feel the difference’ Mannington says
In support of its “See and Feel the Difference” theme for 2001, the Mannington Consumer Rebate Program includes the widest range of resilient, laminate and wood floors in the company’s promotional history. In addition, in concert with the Rebate Program that runs between April 12 and June 16, retail sales people are eligible to earn valuable spiffs.
The Mannington Rebate promotion was created to be simple to administer -- consumers simply mail the rebate forms directly to Mannington for processing and payment. The spring rebate promotion is supported by a variety of merchandising materials including posters, radio scripts, print ad slicks, rebate forms, and new product brochures.