Martha Stewart, Shaw join forces
Martha Stewart Living Omnimedia Inc. (MSO) and Shaw Industries Inc. recently inked a multi-year merchandising partnership. Shaw floor coverings bearing the "Martha Stewart Signature" specialty brand label will be offered to consumers as a result of the new design and marketing alliance.
Flooring products offered under the Martha Stewart Signature brand will include area rugs, hardwood, broadloom carpet, laminates, and ceramic tile. Shaw will manufacture and distribute the products to floor covering retailers nationwide. The line is expected to be available to retailers in late 2002.