Larry E. Freeman joins Laticrete management team

Laticrete International Inc. has appointed Larry E. Freeman as West Coast regional manager. He brings more than two decades of sales and marketing experience to his new position.

Most recently, Freeman was western regional manager for Nox Crete Chemicals. Prior to that time, Freeman worked for 17 years as vice president of sales and marketing for the Burke Group, marketing concrete construction products, liquid chemicals, powder products, and forming systems.