SI Flooring Systems has announced the first two winners in its SoftBac Snapshot Sweepstakes promotion. The contest, which runs to June 30, rewards carpet dealers for actively promoting the benefits of SoftBac Platinum to their customers through the use of point-of-sale material. Winners receive a $2,500 prize of their choosing.

Carlos Bosdet of Carman Industries in Chula Vista, Calif., and Jason Scott of Stovers Carpet and Floor Covering in Miami, Okla., are the first two of the contest's randomly selected winners. Six additional winners will be chosen between now and June 30, 2003.

To enter the contest, retailers should complete an entry form, take a photo of their showroom display that shows the use of SoftBac Platinum merchandising tools, and mail the snapshot and form to SI Flooring Systems. Winners may choose between a Philips 30-inch digital widescreen television, a pair of Tag Heuer watches, or a Bose home entertainment system.

SoftBac Snapshot Sweepstakes entries must be postmarked by June 30, 2003. To obtain an entry form, retailers should contact their Shaw sales representative or send an e-mail to