DuPont to begin consumer brand advertising program

DuPont is undertaking a $20 million advertising program featuring several highly recognized DuPont consumer brands, including DuPont Stainmaster carpet.

The television and print campaigns will primarily target women who are employed full time and have children. Launching in late July, the program will feature campaigns for the following DuPont brands, all based on DuPont science and designed to contribute to "carefree living": DuPont Stainmaster carpet (including carpet with Tactesse nylon fiber and the Advanced Teflon Repel System), DuPont Corian and Zodiaq countertops, DuPont Teflon fabric protector and DuPont Teflon non-stick coating.