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Armstrong has launched a new consumer ad campaign under the tagline, "Your ideas become reality."
The campaign is composed of seven to nine print ads for Armstrong's genuine linoleum, vinyl and laminate flooring lines. Single- and double-page ads have already appeared in national shelter and women's service magazines.
The ad program was developed as a means of establishing an emotional connection with homeowners interested in renovations.
I want to hear from you. Tell me how we can improve.