Beaulieu renews Laura Ashley license agreement
"Beaulieu of America and Laura Ashley continue to work hand in hand to design new carpets in styles and colors that complement other Laura Ashley products," said Kate Maselis, vice president of Marketing at Beaulieu of America.
Beaulieu offers Laura Ashley styles made of Beaulieu's proprietary PermaSoft nylon yarns. Many of the 36 styles also come with Beaulieu's new stain protection, PermaShield, according to Maselis.
To celebrete the renewal, Beaulieu launched an incentive program in October called Learn and Earn. The promotion, which runs through November 30, is a 50-cent-per-yard incentive for retail sales people.