Kieckhafer will be based in Racine, Wis. and will be responsible for planning, directing and coordinating the overall marketing efforts of the organization.

Kieckhafer has an extensive background in the floor covering industry. He began his career as a sales representative with the Ralph Wilson Plastics Co. and Wilsonart International Inc.

For more information about Alloc, visit www.alloc.com or call (877)-DO-ALLOC.