Beginning in October, Solutia will launch a Wear-Dated marketing campaign featuring consumer-friendly ads in 18 of America's most popular shelter magazines.

The focus of the full-color ads will be "You'll wear out before Wear-Dated does."

Additionally, Wear-Dated will debut an enhanced logo with easier-to-read lettering on an oval-shaped emblem.

The campaign assures customers that a carpet made with Wear-Dated fiber is so durable that Wear-Dated guarantees the whole carpet, Solutia explains.