Metroflor encourages retailers to "Go Beyond Ceramic" with a new retailer promotion for Solidity, its popular new line of resilient ceramic tile.

Between Nov. 1 and Dec. 31, 2003, Metroflor will offer retail sales people a $5 incentive for each carton of Solidity sold, up to a maximum 35 cartons per order.

For more information, telephone Sofia Tsionis at (203) 299-3108.