Armstrong launches refocused web site
January 25, 2002
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LANCASTER, Pa.—Armstrong has relaunched its website at www.armstrong.com to better reflect the company’s brand image and to make the site easier to navigate.
Ideas for the Web site redesign came from user feedback in usability studies, opinion ratings and direct comments sent via email.
The site’s Design-a-Room tool allows consumers to experiment visually with style and color combinations for rooms they're planning to redecorate. The tool features a broad range of Armstrong products.
