CHICAGO - During Surfaces 2001, Beaver Decorating of Reedsburg, Wis., and Zersen Flooring of Monroe, Wis., were named grand prize winners of Elk Grove Village, Ill.-based All Tile's Driveaway Sweepstakes.

The sweepstakes promotion offered 125 chances to win one of five prizes. Grand prize was a choice between a 2001 Chrysler Sebring Convertible, a 2001 Harley Davidson Softail Classic or a 2001 Nissan Quest Minivan. Other prizes included a first prize of $1,000 and three consolation prizes of $500 each.

Beaver Decorating chose the Harley Davidson and Zersen chose the Sebring Convertible. Winners of $1,000 first prizes were E & L Carpet Service of Chicago and South Side Floors in Peoria, Ill. Winners of $500 consolation prizes were Cloquet Interiors in Cloquet, Minn., Frye's Paint & Supply in Rapid City, S.D., Savemore Carpets in Quincy, Ill., Flooring Frenzy in Owatonna, Minn., and Our Hometown Inc. in Liberty, Ill.

Each retailer earned a chance in the drawing by making a special purchase of vinyl, carpet, cushion, ceramic, wood, or laminate flooring. The contest was closed after 125 chances had been sold. Retailer interest was so strong that a second drawing of 125 chances was started and also quickly closed with 125 chances sold.

"Qualifying Driveaway purchases were already good values, but the added bonus of possibly winning a car or cash certainly helped close sales fast," said Marc Haberman, All Tile's director of marketing. "With five prizes to be awarded out of only 125 chances, participants had a better-than-typical chance of winning something big -- especially those who made multiple Driveaway purchases. "

Winning names were drawn at All Tile's Suite in Las Vegas during Surfaces 2001. All Tile will conduct another Driveaway Sweepstakes during the second quarter of 2001. For information about the next sweepstakes, contact All Tile's marketing department at (800) 521-9191.