Armstrong unveils retailer website aid

Armstrong World Industries Inc. has launched E-power Floor Solutions, a web-based business tool that enables flooring retailers to develop online communications with consumers.

E-Power features a consumer website that the retailer can customize, links to and from a manufacturer's site to share consumer leads and information, and industrywide flooring information, and a means of communication with distributors and manufacturers.

The program is available to retailers free of charge. Armstrong, Bruce, Hartco, and Robbins subsidize the program costs for specific key dealer programs.