Milliken Area Rugs displays 'Innovations' series
Milliken Area Rugs will display its Innovations series at Surfaces 2002. Innovations encompasses 50 designs in nine collections. The rugs are available in five colors and nine sizes with a total of 2,250 new SKUs. The retail price points for the collection range from $149 to $299 for a 6-by-9-foot rug.
Milliken is supporting Innovations with a merchandising package that includes a runner display with color blankets featuring as many as six available color variations for each of the 50 area rugs. Rugs may also be custom ordered in nine different sizes that are ready for shipment in fewer than seven days, the company says.