HomeBase launches third phase of House2Home retail concept

IRVINE, Calif. -- As part of its shift in corporate focus to transition out of the home improvement sector and into the home decorating market, HomeBase Inc. has begun phase three of its chain-wide store conversion program, continuing its broad expansion of the company's new House2Home retail concept.

Phase three of the company's conversion program involves liquidating roughly $50 million of inventory, at retail, at eight HomeBase stores in the San Diego and Fresno, Calif., markets, including Chula Vista, San Marcos, Vista, Kearney Mesa, College Grove, Fresno, Visalia and Clovis. All the stores will close briefly and reopen on Jan. 19 to begin liquidation sales for approximately 11 weeks. Following the liquidation process, the San Marcos store will close permanently while the seven other HomeBase stores will temporarily close for construction and re-merchandising and reopen as House2Home stores in early June.