Newly launched Parterre enters vinyl floor arena
T. Fred Roche, who previously worked for Crossley Carpet Mills of Canada, is executive vice president of Parterre. Roche also worked for 13 years in sales at Karastan Bigelow Commercial Carpets, where he acted as territory manager, division vice president and commercial marketing manager.
Parterre supplies luxury vinyl plank and tile flooring to the commercial, institutional and upper-end residential markets. The company's core product lines are styled to replicate the looks of granite, marble, quarried limestone, and wood in vinyl plank and tile formats.