Milliken promotes a colorful spring

Milliken Carpet Retail Division is promoting its Pattern Mates and Rock Stratta broadloom collections with its new spring "It's About Color!" campaign. The promotion, which will run through May 17, features a cash incentive program for retailers on qualifying orders of Pattern Mates and Rock Stratta.

The program also includes POP signs, tags, counter cards, and a CD-ROM advertising kit that contains newspaper and radio advertisements.