Mohawk recently released Forever Fresh, a new collection of Odor Eaters carpets. The Forever Fresh line features Mohawk Stainguard Protection which, according the company, reduces dirt's ability to stick or penetrate carpet. The carpet is guaranteed to remove odors caused by most common household spills and pet accidents for the useful life of the carpet.
Forever Fresh products will be supported by a complete merchandising system, including POP materials, a retail advertising kit, a special co-op program, national consumer advertising, new moisture-barrier cushion carpets, a retail sales incentive, and an intensive training effort to educate floor salespeople.
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