The three-day event flowed as smoothly as any of the previous exhibitions, and perhaps more so. The atmosphere and freshness of New Orleans lent a revitalizing energy to the show, helping to create one of the most enjoyable exhibition experiences yet for the floor covering industry in 2001. The enthusiasm for all things local may have been best exemplified by Mapei, which organized a parade through the city streets, complete with Dixieland jazz band and a host of colorful characters.
Other companies unveiling their latest innovations included Alcalagres, American Florim, Halcon, Eliane, Gayafores, Porcelanatto, Zanon, and American Marazzi.
Coverings prides itself on its international appeal, and this year was no exception. Representatives from no fewer than 48 countries took part in the exhibition, from as close as Mexico to as far away as Sri Lanka. Trade associations and organizations also made their presence felt; Brazil (Anfacer, the Brazilian Association for Ceramic Tile), Italy (Assopiatrelle, the Association of Italian Ceramic Tile and Refractory Manufacturers); Spain (ASCER, the Ceramic Tile Manufacturer’s Association, and ICEX, the Institute for Foreign Trade); the Portuguese Trade Commission, and others played an important part in Coverings’ success.
Coverings 2001 fulfilled its promise, and then some. The tile and stone industry’s largest platform in North America conjured up a selection of tiles, tools and technologies diverse enough to enthrall the largest retailer and the most highly skilled installer. It will be quite a challenge for future editions of Coverings to surpass this year’s success.
See you in 2002.