BELLEVUE, Wash. -– Internet-based flooring provider announced that four industry veterans have joined the company’s board of directors.

The new directors are: Wade Cassidy, president and CEO of FlorStar Distributing; Ulf Mattsson president and chief operating officer of Domco-Tarkett; David Blum former CEO of; and Mike Hanna, chief operating officer of Designer Genes Inc.

Steve Simonson, iFLOOR president and CEO, said his organization’s long-term goal has been to invite leaders in floor covering distribution, manufacturing and retailing, technology and general business to sit on the iFLOOR board. “With the addition of these four highly qualified individuals,” he said, “we believe that goal has been achieved.”