Mohawk showcases its latest products and services at Selections 2004
The sale, which runs April 4 to May 8, will feature a national television advertising campaign for Floorscapes and ColorCenter dealers. For the first time ever, Mohawk will air national ads customized with Floorscapes and ColorCenter branding, and participating retailer locator information.
Also during Selections, Mohawk devoted show floor space to expanded Custom Window Fashions selections, the company's retrofit and turnkey programs, and Mohawk's FloorCare Essentials proprietary cleaning products.
George Whalin, president and founding partner of Retail Management Consultants, and astronaut Buzz Aldrin were among those who spoke to dealers during the event's general session.