Forbo will not exhibit at Surfaces `06<br>Will promote Marmoleum at Builders Show

Forbo Flooring said it will not exhibit at Surfaces next year "after many years as a steady exhibitor." The linoleum maker is shifting its focus to the builder market and has opted instead to promote its new Marmoleum click line at the International Builders Show in Orlando, Jan 11-14. "With the recent introduction of Marmoleum click, Forbo is planning to use its available resources to explore new markets," said the company in a statement announcing the decision to sit out Surfaces, which is set for the Sands Expo & Convention Center in Las Vegas, Feb.1-3.

"With a firm belief in the market potential of this innovative product, Forbo will exhibit for the first time at the International Builders Show in Orlando," continued the company's statement.