AAA dealers can participate in the event for any two weeks of their choosing between March 13 and May 16, 2004. Dealers are required to promote at least five Anso nylon styles during the two-week promotion period and have until Feb. 20 to register and receive a 75 percent co-op reimbursement.
As an added bonus, dealers signing up online at www.ansoadvantage.com are eligible to save 50 percent on setup fees. Retail salespeople will earn a $25 bonus for each sales transaction added to their Anso Capture the Spirit account.
A unifying creative theme titled "Designed for You" ties each direct mail piece and all POP materials together. The theme reinforces the importance of carpet in the design process.