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Breaking Flooring News

Surfaces 2004 gears up for all-new Installation Showcase

January 9, 2004
For the first time, Surfaces and the World Floor Covering Association (WFCA), in cooperation with the Certified Floorcovering Installers Association (CFI), are offering targeted, how-to sessions on common installation problems, live on the show floor. This all-new Installation Showcase brings retailers and installers face-to-face with industry experts for interactive demonstrations.

The event will kick off with Jim Walker, CEO of CFI, demonstrating "Beautiful Patterned Carpet & Upholstery on Stairs," 11 a.m. to noon Jan. 28. On the same day, Ed Metcalf of Laticrete and Dave Gobis, executive director of CTEF, will showcase "Tile & Stone Installation," 2 to 3 p.m.

On Jan. 29, George Donnelly of George Donnelly Testing & Inspections will give a how-to on "Moisture-Sealers-Alkalinity," 10 to 11 a.m. Niall Barrett of Festool and Wayne Johnston of Pergo will field inquiries on "Laminate Design - Fiber Optics," 1 to 2 p.m. Concluding that day's demonstrations will be Steve Marley of Cal Coast Hardwood Flooring, explaining "Hardwood - Sales & Installation," 3:30 to 4:30 p.m.

The Showcase will open its final day 10 to 11 a.m. Jan. 30, with Don Styka of Johnsonite and Terry Fitzpatrick of Mannington Mills demonstrating "Resilient - Rubber Flooring." The Installation Showcase will conclude 1 to 2 p.m. with Marley installing "Ceramic & Hardwood: A Beautiful Flooring Combination."

All Installation Showcase sessions will be located in Hall A of the Sands Expo & Convention Center, next to the WFCA booth (#1974). All Surfaces attendees are welcome to visit these sessions with exhibits admission. For more information, telephone (800) 547-3477 or visit www.SurfacesExpo.com.

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