Columbia hosts its inaugural Distributor Council meeting
Columbia Flooring recently invited distributor representatives from six North American markets to attend the company's first-ever Distributor Council meeting in Danville, Va.
Columbia executives shared new laminate and hardwood strategies, detailed upcoming marketing and merchandising programs, and gave distributors a tour of the Danville engineered hardwood flooring plant, which is undergoing a $13.5 million expansion.
"It was great to take a role in the planning stage of some of Columbia's upcoming programs," said Bill Schollmeyer, wood product manager for Hoboken Floors.
According to Ralph Singer, CEO and chairman of Diamond W Floor Covering, the meeting was "a great opportunity to air concerns on both sides, as well as to interact with distributors in other markets."