Surfaces 2005 displayed some marked differences from the past. For one, those of us who have long urged the industry to free itself from price selling and latch on to selling fashion enjoyed more support than we could have ever imagined. Surfaces left no doubt that the gap between selling fashion and selling price has definitely narrowed among retailers, contractors and installers at all levels and suppliers across all product lines and services. Fashion has the momentum; its leadership is within striking distance. Here are some of the myths and sacred cows that got their butts kicked.