"The NWFA will provide the station with the customized tape, the advertising rates are already negotiated, the time slots are flexible, and there is nothing left to do but sit back and watch," said the NWFA in a statement. "It truly is a turn-key program, and is one of the many benefits available exclusively to NWFA members."
The Oprah deal comes a year after NWFA launched its first-ever television ad effort. The trade group says the spot has since been customized by "hundreds of NWFA members" for viewing in their local areas. NWFA also plans to continue its national campaign on HGTV (Home and Garden Television) and is committed to running the ad on the cable network's show Designer's Challenge. The HGTV ad is aimed at driving viewers to the NWFA's consumer web site, where they can find an NWFA member in their local area.
For more information on the Oprah show deal, visit www.nwfa.org, and click on the "Advertise on Oprah" link, or contact the NWFA.