Bissell To Go hears the music in promotional giveaway
The TV spot, featuring an '80s rock band on tour, reveals the messes they make on the road and their cleanup tool of choice -- the Bissell To Go.
The ad campaign is running nationally on popular music and entertainment channels including CMT, VH1 and E! as well as TLC during the Day after Thanksgiving marathon. The spots on VH1 will capitalize on the "I Love the..." '70s, '80s and '90s theming the week of Dec. 13.
All will be tagged with the concert ticket giveaway inviting consumers to register on www.bissell.com/tickets from Nov. 22 to Dec. 19 for a chance to win a pair of tickets to any concert, anywhere in the U.S., up to $500 in value. During the 28-day promotion, a total of four pairs of concert tickets will be awarded and consumers are allowed to register once a day.