Honeywell's Anso Nylon announces second annual National Carpet Sale promotion

Anso nylon is launching its second annual "Anso Nylon National Carpet Sale" promotion, Sept. 1 through Oct 20, 2003. Qualified Anso Advantage Account (AAA) dealers have until May 31 to register for participation.

New elements for this year's promotion include "Designed for You"-themed co-op advertising campaign with coordinating in-store support materials, and a national public relations campaign to drive consumer awareness of the promotion. Dealers will also receive an automatic 50 percent co-op bonus for all purchases of Anso nylon products during the event period. Augmenting these efforts will be a richer retail salesperson incentive and a strong consumer financing option.