New elements for this year's promotion include "Designed for You"-themed co-op advertising campaign with coordinating in-store support materials, and a national public relations campaign to drive consumer awareness of the promotion. Dealers will also receive an automatic 50 percent co-op bonus for all purchases of Anso nylon products during the event period. Augmenting these efforts will be a richer retail salesperson incentive and a strong consumer financing option.
The promotion offers retail carpet dealers the opportunity to build in-store traffic during the heavy fall carpet-buying season and covers two traditionally strong carpet-buying holidays, Labor Day and Columbus Day.
Participating dealers can select from two types of customizable print ads -- one with a highly promotional product focus and one with a design/image focus. Both ads are available in color and black and white for newspaper and/or magazine use and feature the tag line "Carpet: The Foundation of Great Design." A 60-second customizable radio ad also is available.
Dealers also will receive in-store point-of-purchase posters, mobiles, sales tags and two consumer direct mail pieces that match the advertising theme to drive even greater customer awareness and in-store traffic. A 12-month, no payment and deferred interest customer financing option through GE Credit Card Services is also available, including a special buy-down rate for dealers. Retail salespeople at participating stores can earn a $25 bonus for every qualifying sale of carpet made with Anso nylon during the promotional period.
To drive even greater consumer awareness, the promotion will be supported through a highly targeted national public relations campaign that promotes carpet made with Anso nylon. Participating dealers will be given their own coordinated, design-themed public relations kit with customizable press releases and other turn-key media tools to drive traffic to stores in their local markets and to further the important consumer messages about designing with carpet.
For more information or to receive a registration form, dealers can telephone 800-545-ANSO prompt #2 or visit www.ansoadvantage.com.