Florim has invested more than $25 million in its United States facilities since acquiring the operation in 2000. Currently, Florim USA is breaking ground on a $2 million warehouse expansion project to better serve growing demand.
The expansion will add 100,000 square feet to the plant's existing warehouse facility. Upon completion of the project in the second quarter of this year, Florim USA will have more than 300,000 square feet of interior warehouse space, including new offices and break areas for additional distribution personnel.
In addition, Florim USA's management team has been retooled. In the third and fourth quarters of 2002, changes were made in Florim USA's leadership, including the promotion of Mirco Migliari to president & CEO, and the addition of Grant Hughes as warehouse & logistics manager. In 2003, David Hartman joined the Florim USA team as executive vice president of sales and marketing. He will lead the company's strategic direction, including distribution, branding, and marketing programs.