Milliken embarks on new broadloom marketing support, promo program

Milliken Carpet is now offering enhanced merchandising and marketing support, promotional materials and sponsored savings on broadloom, area rugs and the Tesserae carpet system introduction for dealers.

Promotional materials reinforce Milliken's patented ColorSource technology, which is found in the Milliken Decor Center Collection. This collection provides consumers with 270 color offerings on 11 different bases for a total of 2,950 SKUs. Bases include textured Saxony, a straight-set Saxony, pinpoint Saxony, friezes, texture loops, and a causal loop and frieze.