Pergo, a leading manufacturer and marketer of laminate flooring, has added Diamond W Floor Covering to its distribution network. Diamond W will service retailers in Arizona, California, Nevada, and New Mexico. Retailers can begin placing orders for Pergo product through Diamond W as early as June 1, 2003.

Diamond W will carry a full assortment of Pergo specialty products all housed in Pergo's new Diamond Display, designed to showcase the comprehensive line-up of Pergo products in an appealing and cohesive manner.

Diamond W also plans to utilize its team of commercial sales specialists by identifying commercial opportunities that will allow the company to take advantage of the new Pergo Select commercial warranty, which recently was extended from seven to 10 years. In addition, Diamond W has future plans to incorporate Pergo products in the company's Diamond W Builder Program that services builders on the West Coast.

Diamond W has distribution centers in Phoenix, Ariz.; City of Commerce, Calif.; and Livermore, Calif. To place orders, retailers can contact Diamond W at (800) 669-7775 for Northern California, (800) 523-6265 for Southern California and Nevada.

Dealers in Arizona can call the local Phoenix branch at (602) 252-5841 or (800) 523-6265.