Inside Edge Commercial Interior Services, a recently formed company whose personnel oversee the processes needed for retailers to buy their commercial flooring products directly from the manufacturer and their installation and maintenance services directly from local providers, has added four key executives to its senior team.

Jay Loughran, most recently national accounts manager for Masland Carpets, and Rick Dellanno, formerly The Invironmentalists (DuPont Flooring Systems) east region segment manager for corporate accounts, have been named National Accounts executives. Andrea Hageman, formerly a national marketing specialist with The Invironmentalists and a commercial specifier with Mohawk Commercial Carpet, has been appointed vice-president of Marketing. Jerry Dovenmuehle, previously the labor services manager for The Invironmentalists, takes the reins as labor services manager for Inside Edge.

"We're excited to add such depth of talent and experience to the company" said David Moeller, Inside Edge president. "Each of our new executives has a keen understanding of the industry, and will help position us for tremendous growth in the next few years."

Inside Edge is an independent flooring services company dedicated to lowering costs and increasing customer service through an innovative business model. This new approach, designed for national accounts with multiple locations, allows Inside Edge to manage the processes needed for companies to buy flooring direct from the manufacturer and services directly from local providers. Specific services provided by Inside Edge include specifying, price negotiation, interior design, material management, purchasing, labor and installation, fixture moving and maintenance.

Headquartered in Minneapolis with operations in St. Louis, the company currently has 30 employees.