Shaw Laminates has launched an incentive promotion for participating retail sales personnel on many of the division's Laminate Design Gallery products. "Above and Beyond" is the first awards-based incentive offered through the company's Hard Surfaces division.

Sales people earn points in the "Above and Beyond" program for every square foot of qualifying products from the Laminate Design Gallery, which includes 3-, 4-, and 5-Star styles, and the number of points per square foot varies according to the Star level. Points are earned on products invoiced between Oct. 4 and Dec. 31, 2004. During the same period, Shaw Flooring Alliance retailers will also earn points for sales from the Kathy Ireland Laminate Design Gallery.

The minimum for point accrual is 100 square feet. Participants may redeem points for awards at by Jan. 31, 2005. A bonus feature of the promotion gives participants a $100 Marriott "Bonus Bucks" coupon upon registering their first sale of 100 square feet of qualifying products. The coupon is valid to use for any Marriott property and is in addition to earning points for prizes.

Retailers may register online or fax a registration form provided by their Shaw sales representative.