DuPont Textiles & Interiors implements internal changes to Antron marketing team
"We have a strong product to promote in the marketplace," said Dave Bouton, business director, DuPont Commercial Flooring. "These changes solidified a solid marketing team to advance DuPont Antron leadership in the industry."
Georgina Sikorski was promoted to marketing manager for DuPont Commercial Flooring. As such, she oversees the development and implementation of strategic marketing. Sikorski heads a team of 26 marketing and field sales professionals dedicated to fostering the DuPont Antron brand and Commercial Flooring business. Prior to her promotion, she served as DuPont Antron brand and communications manager.
Deborah Carlson assumed the role of DuPont Antron brand and communications manager. Prior to assuming the role of brand manager, Carlson was the A&D audience marketing manager where responsibilities included management of the DuPont Antron design consultant marketing organization across the United States.
Amy Huliska has assumed the position of marketing/communications specialist. In this role, she manages the development of marketing materials and campaigns, as well as serves as a network contact for marketing-related issues. Huliska also maintains her responsibilities as E-Business analyst.
Three segment manager positions were formed to target and better serve specific client segments. Each manager will monitor segment needs and trends to help bring viable flooring solutions to the marketplace.
Segment managers include: Vivek Bhide, healthcare segment manager and design consultant manager; Alison Woolford, education/government segment manager; and Mark Ahrens, corporate segment manager.
Under Bhide's management, DuPont Commercial Flooring hired seven new DuPont Antron design consultants, expanding its national network of flooring design resources to better address the needs of the commercial interiors industry. New design consultants include Shayna Adelson (Boston, Massachusetts and New England), Debbie Bautista (Southern California, Nevada), Michelle Lancaster (Colorado, Utah, Arizona, New Mexico and Wyoming), Mary Beth Lynch Crandall (Minnesota, North Dakota, South Dakota, Nebraska and Iowa) Julia Gutt (Washington, Oregon, Idaho, Alaska and Montana), Neilla Olson (New York) and Seung Lee (Maryland, Virginia, Washington, D.C. and West Virginia). Carolyn Carim was promoted to the design consultant manager for the central-states team.
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