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Breaking Flooring News

WFCA announces Wolk as Hall of Fame inductee

January 2, 2004
Herb Wolk, CFE, a prominent New York floor covering retailer has been voted into the World Floor Covering Association (WFCA) Industry Hall of Fame and will be the sole inductee for 2004 at ceremonies to be held at Surfaces 2004 in Las Vegas. Wolk becomes the 31st inductee into the Hall of Fame.

Wolk is best known as the owner and driving force behind Cadillac Carpet Distributors based on Long Island, which began operations in 1975. His keen sense of merchandizing was honed through his experience as a vice president of Allen Carpet, a retail chain, and a twenty-year stint (1953-1973) as an owner and vice president of David's Carpet. He had extensive experience working with interior designers understood that fashion was a key element in the emotional impact of carpet as a home furnishing, as well as a key component in accelerating the carpet replacement cycle. He used this sense of fashion as a merchandizing tool to drive traffic into his stores, experimenting with bold colors, textures and weaves.

Wolk was one of the founding directors of CarpetMax, one of the pioneering retail "buying groups" which evolved into a merchandizing group for retailers. Wolk was was also active in the Retail Floorcovering Institute (RFI), which later became known as the American Floorcovering Association (AFA). He served as chairman of the board of the AFA at the time of the merger of the AFA and Western Floor Covering Association to create the World Floor Covering Association (WFCA) in 1995.

He stayed active in the new WFCA, serving numerous terms on that organization's executive committee and heading up key committees of the association, including long-range planning.

The induction ceremony will precede the first-ever Town Hall meeting at Surfaces 2004 beginning at 7:30 a.m. on Wednesday, Jan. 28, in the Venetian Hotel/Sands Expo Center prior to the opening of the trade show.

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