The Journal of a Start-Up Flooring Retailer: Five Key Areas for Growing Your Business

From a profitability and volume perspective, the ongoing battle to grow the business can be trying even in the best of times -- especially when you are a start-up business. The downside of being a start-up business is that no one knows who you are, where you are located nor what you offer in the way of flooring.

Ted Turner offered his personal philosophy to those in business as a simple approach to success: "Early to bed, early to rise, work hard and ADVERTISE." Marketing and advertising will be the driving force to your success during the infancy of your business and will be key to the proliferation of the business after it is established. The need to market and advertise is paramount with a start-up retailer and, more often than not, should be done when your money is the tightest -- in the beginning.