PermaGrain Products to distribute VenTec's ColorGrain flooring

VenTec Ltd (Chicago) and PermaGrain Products (Forest, Va.) are combining forces to increase the distribution and nationwide representation of VenTec's ColorGrain Dyed Wood Plank Flooring product. ColorGrain Bonded Wood Flooring has been manufactured by PermaGrain for VenTec for eight years and utilizes dyed real wood veneers in over 250 colors and patterns of natural and reconstructed veneers. ColorGrain incorporates the beauty and depth of real dyed wood with the durability and low maintenance of a bonded vinyl wear layer.

Previously ColorGrain representation and distribution were handled in-house by VenTec in Chicago. PermaGrain's sales network will now offer architects and designers local representation and sampling of the ColorGrain product through their 40 existing sales organizations worldwide. Sampling, customer service and order entry will also be handled by PermaGrain.