Hail To The Chief -- From left: Steve Negaard and Steve Cheney of McKee Floor Covering accept the President's Award of Excellence from Award Hardwood Floors' President Tryggvi Magnusson as Mike Weise, Award vice president of sales, looks on during the company's recent distributor conference in Wausau, Wis.

Award Hardwood Floors introduced its new Master’s Touch hardwood flooring line during the company’s annual distributor conference in Wausau, Wis. Also during the event, Eagan, Minn.-based McKee Floor Covering was named recipient of the company’s President’s Award of Excellence for aggressive merchandising efforts and sales growth.

The initial rollout of Master’s Touch includes three products -- Antique Plank, Time Worn Plank and Majestic Plank -- consisting of 14 SKUs in 6-inch widths in antique, time-worn colors. The line features Award’s Wearmax advanced ceramic finish, lifetime finish and structural warranty, and the Natural Fit Glueless locking system. Master’s Touch Stair Step, a new display system that incorporates more than one-dozen 18-inch-square samples with reversible graphic header for island or wall use, also was unveiled.

The Antique Plank product, a floor styled to capture the feel and appearance of original character conditioned over time, comes in six colors. Time Worn Plank, which mimics a hand-processed look, is available in four colors. The Majestic Plank collection includes Red Oak Plank, Maple Plank, Mountain Hickory and Brazilian Hickory. All three products come in 69-inch lengths with beveled edges and feature a three-ply HDF core. The products, which are scheduled to begin shipping this month, will be displayed during Surfaces 2003.