Laminate flooring manufacturer Alloc has appointed Augusta, Maine-based NRF Distributors Inc. to serve as its latest distributor in the New England sales region. NRF now represents Alloc's entire family of laminate flooring products throughout Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, and portions of New York.

"The appointment of NRF Distributors as an Alloc distributor for the New England flooring market reinforces our position and further improves our ability to service the New England customers," stated Dennis Mohn, Alloc's national sales manager.

NRF debuted the Alloc product line March 1 during the distributorship's annual North East Floorcovering Market. More than 1,000 flooring retailers visited NRF's warehouse and corporate headquarters in Augusta for the event. With a fleet of 62 trucks and customer service availability 55 hours per week, NRF services retailers in portions of eight states twice weekly with an accuracy rate of 99.993 percent.

For more information about Alloc, visit on the Internet or telephone (877) DO-ALLOC. Additional information about NRF Distributors may be obtained online at or via telephone at (800) 771-2037.