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You Don’t Have to be a Pirate to Walk the Plank

By Randy Prewitt

For instance, new home builders in their advertising materials continue to capitalize on promoting the square footage of model homes. A builder once confided in me that the accepted norms in housing construction, especially in tract developments, are quite equal in terms of quality and materials regardless of whether the home is large or small.

All things being equal, a house with more square footage than its neighboring dwelling obviously will command a higher price. But if you delve deeper into the sales price, you’ll find that upgrades have an even greater impact on the delivered price than the costs associated with increased square footage. Flooring dealers/contractors who are actively involved in new home construction rely upon upgrades as their greatest source of enhanced profit.

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