Beginning with all 2004 residential introductions, there will be two new Anso nylon brand levels: Anso SmartChoice I nylon and Anso SmartChoice II nylon. These new brand levels represent the first two categories of Anso nylon's new "step up" selling system. The new, simplified brand structure creates additional product pull-through opportunities downstream with an increased potential for more sales of better carpet products made with Anso nylon's premium brands, Anso nylon says.
Other new initiatives include the company's new Monet color dye process and the new "ease-of-use" dealer programs and tools. Anso nylon will exhibit at booth number 1946.