The GREENGUARD Environmental Institute (GEI) has launched itsnewly redesigned website, which offers manufacturers “a clear roadmap for certifying products and materials for low chemical emissions,” according to the company. It also provides an outline of the various certification programs that GEI offers, as well as a list of sustainable credits that architects and designers can earn by using GREENGUARD Certified products.
In addition, the new website serves as a supplemental marketing tool for participating manufacturers, prominently showcasing the manufacturers’ brands in high-traffic areas on the site and linking visitors to the manufacturers’ own websites. Manufacturers also have the option of linking directly to their product page on the GREENGUARD Product Guide, making it easier than ever to share their certification information.
“Part of GEI’s promise to participating product manufacturers is to provide market support for GREENGUARD Certified products and help them create value through GREENGUARD Certification,” said Henning Bloech, executive director of GEI. “Our new and improved website allows us to not only educate the public about indoor air quality, but also to help boost visibility for GREENGUARD Certified products.”
In addition to a new overall design, other new features on the Web site include an online “technical center” that offers detailed technical information; a library of industry-relevant white papers; and a calendar of events outlining various conferences and trade shows in which GEI participates. “MyGREENGUARD,” an improved account management feature on the site for participating manufacturers, is scheduled to launch in the coming weeks.
GREENGUARD revamps its website
February 24, 2010